The Exemption Outsourcing Pattern

Two observations about how people interact with differing opinions they encounter:

Pick a subject, nearly any subject, and there will be people flipping out about differing opinions. Nothing new here, no need to elaborate.

What I find interesting is one subtle way this plays out online. A subtle enough pattern that it's worth talking about. Let me illustrate the pattern with an example, starting with a person posting their opinion/observation online:

Screenshot of a social media post by @hazn saying 'Most people who say they're too busy to exercise actually have the time, they just don't want to exercise as much as they want not-exercising' with 0 comments and 0 likes

When people encounter something like this, a fork happens: some get offended, some don't. Most non-offended people agree with the opinion or simply scroll past. It's the offended people who are more likely to engage with the post. The offended can be split into two groups again:

Tree diagram showing audience breakdown. Top: All people. First split: Non-offended people (scroll past) and Offended people. Second split from offended: People where the observation holds (majority) and People where the observation doesn't hold (minority, shown as single figure)

Here's the part I find interesting: Someone from that small minority replies, explaining how the observation doesn't apply to them. The majority, the ones it does apply to, then rally behind that reply/comment.

Flow diagram showing the Exemption Outsourcing Pattern. Original post gets 22 likes. A person where observation doesn't apply (tracy @singlemomlife) comments explaining her situation. Her comment gets 221 likes from hundreds where observation does apply. Result: Original point appears debunked, all offended people feel vindicated, original observation remains mostly true

The majority latch onto the exception case that doesn't apply to them. I call this pattern the Exemption Outsourcing Pattern. A pattern where people avoid being uncomfortable by hiding behind someone else's valid exemption. This happens because dismissing the original opinion is cheaper than changing behavior.

Once you zoom out a little, you notice this pattern everywhere. Simpson's paradox is an example from the statistics world. From the legal world there is the "Hard cases make bad law" concept.

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